App Store Optimization
App Store
Optimization, or ASO, is the continuous process of improving an app's rank
and discoverability in an app store. ASO has played an incredibly
important role in app store search and discovery over the years.
App Store Optimization
(ASO) is the process of improving app visibility within the app stores and
increasing app conversion rates. The major app stores are App Store for iOS and
Google Play for Android. In addition to ranking high in the app store search
results, ASO also focuses on click-through rate (CTR). This means you have to
convince people to actually click into your app store listing once they find
it. You can do so by optimizing your App Name, App Title, App Icon, App
Screenshots and App Rating.